Sustainable Product Standards don't move forward on their own. Our thanks to Mario Vellandi for taping the "Getting SMaRT about Sustainable Products" last month. You can watch Mike Italiano's presentation by going to http://sustainableproducts.blip.tv/#1034725 or hit the play button below.
If you would rather read all about it, John Marshall Roberts the director of communications at Evenson Design Group wrote up a great summary found on Sustainable Life Media, the defacto place for sustainable messaging and marketing trends. John's key takeaways were:
- Universal Sustainability Standards are vital for creating new markets.
- Authentic sustainability certifications are the antidote to greenwashing.
- Credible sustainability standards much be accessible.
- Leadership from visionary brands will be critical for mass adoption.
- Industry (not government) must lead the way
Read the full write up on Sustainable Life Media here.
Comments