Toby Bloomberg, who hosts a regular Blog Talk Radio program, invited Mary Hunt and Ginny Dyson to discuss the intersection of Social Media and Greenwash Free Marketing. (Thanks Toby!)
Ginny works in commercial design and is considered to be the Sustainability Strategist at DMJM H&M. She spoke from the B2B side. I was there to address the B2C issues in Sustainability and how to keep the message from turning into greenwash. You can listen to our conversations here.
The Blog Talk format is a new way to get out information in a time crunched society. The 30 minute program can be downloaded or just play in the background on your computer, while you go on with your work. For a full rundown on the program, go to Toby's Blog here or just give a listen.
The commonalities between Social Media and Greenwash Free Marketing
1. Transparency – Can you see the proof? Blogland and Greenland come together.
2. Authentic – Can you prove it? Blogland and Greenland come together again.
3. Getting your message across – Is your green story repeatable?
Develop A Credible Green Marketing Strategy
- Get your product certified as Sustainable. You can’t claim you’re “Sustainable” until you do.
- Use LCA, Life Cycle Assessment, Third Party Audits and of course Standards in your blog posts and links.
- Partner with other bloggers and businesses who are Climate Change evangelists first and business people second.
- Create ONE Summary Sheet of all green facts pertaining to your company and product. This isn’t a branding document, it’s raw data and the proof behind everything you say on blogs.
- Take the word to the women who do 80% of the buying and word of mouth influencing.
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