The marketplace is moving from "Green" to "Sustainable" to "Prove it" - this is a greenwash-free world where Product Life Cycle Assessments and Third Party Audits are the norm. Smart Solutions is about who is doing the best job, what standards do investors care about and what will consumers trust?
Everything will be openingly discussed in this blog. We've reached out to market developers, operational experts, business leaders and consumer advocates - all working to create a sustainable planet as well as a sustainable new, global economy.
The Institute for Market Transformation to Sustainability (MTS) is a non-profit public charity of leading environmental groups, governments, and companies working to achieve 90% sustainable products market penetration and stop irreversible climate change, by 2015.
In response to the need for quantifiable and verifiable Sustainable Standards, MTS developed SMaRT (Sustainable Materials Rating Technology). The standard is based on product Life Cycle Assessment across the product's entire supply chain. Once documentation is gathered, Third Party Auditors review it for accuracy before certification is issued. For more on MTS go here.
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